Digital Advertising + Media Buying
We specialize in digital advertising and believe in a well-rounded media strategy that integrates multiple channels and messaging layers. Our paid media specialists handle everything from the buy to placement and measurement, and make swift yet calculated decisions that maximize your ROI. And since everything is managed in-house, we learn fast and can make optimizations equally fast.
A customer’s buying journey is rarely linear. That’s why we take a full-funnel approach to planning your paid media channel mix, incorporating top-of-funnel demand generation, mid-funnel rally efforts and bottom-of-funnel lead capture strategies. (Work in tandem to achieve goals – driving sales, building awareness, and increasing the demand for future sales opps)
OMNICHANNEL APPROACH
We evaluate which channels and mediums make sense for your brand (based on where your audience spends time), and build an integrated plan with multiple touchpoints.
TARGETED PLACEMENTS
To maximize your budget, we leverage extensive targeting data to ensure our placements reach the right audiences, on the right networks, at the right time.
AGILE BUDGET PLANNING
We monitor all campaigns closely, making adjustments and optimizations on a regular basis. When one channel, tactic or message outperforms another, we shift funds and adapt.
A/B TESTING
We actively test different campaign elements, including CTAs, messaging, landing page experiences and more.
CONVERSION-OPTIMIZATION
We blend human-centric management (real-time thinking and decision-making) with intelligent conversion optimization tools to achieve the best return-on-investment.
We’re certified, accredited and experienced in managing campaigns on all key digital platforms. We first evaluate which channels make sense for your brand (based on where your audience spends time), and then build an integrated plan. We also employ agile budget planning, so when one channel, tactic or message outperforms another, we shift funds and adapt.
