Google’s August 2024 core update has officially started to roll out, and it’s already making a noticeable impact on the SEO world. It’s partly designed as a corrective measure to restore the negative effects of 2023’s Helpful Content Update that sparked concern from small and independent publishers. Despite the optimism leading up to August’s rollout, Google did confirm a ranking bug shortly after it began. They’ve since fixed the issue and maintain that the ranking bug was unrelated to the August 2024 update.
What’s New in the August 2024 Core Update?
According to John Mueller, Google’s Search Advocate, this recent core update is part of an ongoing effort to improve search results by promoting genuinely useful content. Mueller mentioned that this update does take into account feedback they have received from some publishers over the last few months who have been producing high-quality, user-focused content, which aligns with Google’s long-term focus of providing reliable and relevant information.
In July, Google’s Search Liaison, Danny Sullivan, hinted that a core update would be rolling out soon, then Google confirmed on August 15th. In the weeks leading up, SERP volatility tools had been registering high volatility levels due to several rankings fluctuations already taking place.
As with any algorithm change, this one had a significant amount of excitement that has since been tempered by several key factors:
- A Ranking Bug Disrupted Results: Less than 24 hours after the update began, Google confirmed a ranking bug. This issue caused additional volatility in search rankings, making it difficult to accurately gauge the full impact of the update. Google has since confirmed that the bug was fixed on August 20.
- Month-Long Rollout: Similar to some of the more recent core updates, this one is expected to take about one month to fully deploy. That means the search landscape will remain fluid for the coming weeks. In the past, core updates typically took around two weeks to fully roll out. However, that trend was broken during the March 2024 Core Update, which took 45 days.
- AI Overviews and Expanded Features: Google also announced that they have expanded AI-generated overviews in search results, which now include more links and are visible even to signed-out users. This could further influence the visibility and performance of certain content.
What Are SEOs and Publishers Seeing So Far?
The early feedback from the SEO community is mixed:
- Minimal Immediate Impact: The majority of sites have not seen a noticeable change in rankings. This is not unusual during the early stages of a core update.
- Signs of Recovery for Some: Interestingly, websites that were hit hard by the September 2023 helpful content update are beginning to show slight increases in visibility. However, these sites are still well below their previous performance levels and still a long way away from fully recovered.
- Unpredictable Shifts in Rankings: Some sites, including those untouched by recent updates, are experiencing both positive and negative ranking changes. This reinforces the notion that core updates can affect a wide range of sites, regardless of whether or not they were previously impacted.
Why Does This Matter?
Understanding the full impact of the August 2024 core update will take time. With both the update and the expansion of AI overviews, it’s difficult to predict how the update will impact SERP pages and website performance. In this period of uncertainty, it’s important to stay informed and to closely monitor your site’s metrics.
What Should You Do Next?
As always, Google’s advice remains consistent: focus on creating high-quality, user-centered content. While the ranking fluctuations can be frustrating, recovery often depends more on long-term improvements to content and user experience than on quick fixes.
Avoid jumping to conclusions early on or attempting any major shifts. Core updates will continue to impact SERPs until the rollout is complete. Although Google reduced the number of times they show up, AI overviews are already adding another layer of disruption in overall rankings. Core updates and AI overviews impact rankings differently, which is why monitoring performance and creating valuable, high-quality content for your audience is important.
It’s also helpful to keep a pulse on industry chatter. Online SEO publications, like Search Engine Roundtable, share regular updates about various patterns and insights; they often contain clues and insider tips that can be especially valuable during these transitional periods. Remember, the core update won’t impact every site in the same way—some sites may see gains while others experience setbacks. Even if your website is unaffected, we still encourage you to stay in the know about how these trends are shaping the broader landscape.
Final Thoughts
The August 2024 core update could be a pivotal moment for many websites, especially those still feeling the effects of previous updates. However, with AI overviews expanding and a month-long rollout still ahead, the ultimate impact could remain unclear for several weeks.
In the meantime, continue focusing on quality content and stay adaptable and patient as the update progresses. Whether this update brings improvement or further challenges, a proactive, consistent, user-first approach will always position you for success in the ever-evolving SEO landscape.
