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From Trend to Triumph: The Art of Reactive Marketing
Learn how these brands successfully—or unsuccessfully—surfed iconic viral moments through reactive marketing strategies.
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Optimize Your Campaigns With Google’s New Customer Acquisition Goal
Google Ads' new feature is a game-changer for digital marketers. Optimize your campaigns for acquiring new customers only with the NCA.
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Third-Party Cookies Are Here to Stay, At Least for Now!
Google abruptly canceled its plans to phase out third-party cookies. What does that mean for Google users, advertisers and brands?
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Timing is Everything: How Seasonality Affects Your Paid Media Strategy
Consumer behaviors often fluctuate from season to season. Learn how to harness those trends to maximize your impact year-round.
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Digital Marketing Essentials: 4 Strategies Every Local Business Needs
In today's mobile-first world, business owners have had to adapt to the digital model that is grabbing the attention of more and more potential customers. Read more to learn how to best position your business moving forward.
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Deinfluencing: The New Wave in Influencer Marketing
Ready to meet the anti-influencers? Explore how deinfluencing is turning influencer marketing on its head with a dose of honesty.
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