TriMark Digital’s Original Lenses Recognized in Snapchat’s “2024 in a Snap” Report

Snapchat will continue to use TriMark’s lenses in future trade media press pitches as examples of exceptional work.

TriMark Digital is excited to announce that augmented reality (AR) lenses created by our social media strategy and creative teams for Bojangles franchises Tri-Arc Food Systems, Inc and Tands, Inc. have been featured in Snapchat’s “2024 in a Snap” report. The report specifically noted how Bojangles’ lenses were among Snapchat’s most shared sponsored lenses of the year, which marks a significant achievement for TriMark Digital and the Bojangles brand.

Lenses Featured in Snapchat’s “2024 in a Snap” Report

• Most Shared Lenses of 2024 – “Legendary Cool Down”
• Most Shared Food Sponsored Lenses of 2024 – “Looking Like a Snack”

Driving Results Within a Thriving Space

By providing insightful information about how users engaged with the platform last year, the “2024 in a Snap” report is a trusted resource that demonstrates how different topics, trends, and media resonate with the public. The honor of being included in the report is a clear indicator of the stellar work that TriMark’s dedicated teams are committed to delivering to every brand partner.

The report reminds readers that Snapchat Commercials, Snap Ads and AR Lenses typically generate five times more attention than those on other social media platforms. Brands that create the right content to compete in this space therefore have substantial opportunities to appeal to and engage a very wide audience.

Recognizing Snapchat as a platform that thrives on fun, interactive content, TriMark’s goal was to create exciting visual animations that included clear messaging to encourage interaction with the Bojangles brand. The results certainly paid off.

TriMark’s Bojangles Snapchat lenses were shared more than 145,000 times in 2024. While lenses within the food and beverage space on the platform typically have a standard year-to-date (YTD) share rate of 3.65%, TriMark’s lenses have consistently performed at more than double that rate. In fact, the “Looking Like a Snack” lens for Tands, Inc. became TriMark’s highest performing creative year-to-date, achieving a share rate of 9.22%. These actions provided Bojangles, Tands and Tri-Arc Food Systems with broad public reach and countless opportunities to generate business. In addition, the inclusion of CTAs on each lens that directed viewers to the full Bojangles menu nurtured continued interaction with the brand off-platform.

National Recognition

Snapchat’s “2024 in a Snap” report generated coverage in national publications such as PR Week, Social Media Today and Fast Company. These mentions offer brands like Bojangles, Tands and Tri-Arc Foods exceptional public exposure to a nationwide audience. Moreover, they are further illustrations of how the TriMark Digital team’s creativity, passion and professionalism can generate content for our clients that rival those created by any national brand.

Learn more about the process and results of TriMark’s AR Lens campaign for Bojangles in our case study and case study video. You can also explore our additional work within the food and beverage space in our Industry Marketing Spotlight.