Email & SMS Marketing
Craft, Connect, Convert
We bolster your marketing-to-sales success with refined email and SMS campaigns that guide customers through every step of their journey. Our tailored approach integrates advanced segmentation and engaging content to capture attention and foster lasting relationships. Utilizing the latest technology and analytics, we build timely, relevant touchpoints that drive meaningful engagement and inspire buying decisions.
EMAIL MARKETING
Email is one of the most effective channels for engaging your customers and converting leads for a low cost. Think about it: You have a direct line to virtually hand-deliver customers and key notes about your products, services and your brand. We’ll help you leverage the power of email to inspire, nurture and convert customers wherever they are in the buying cycle. From monthly newsletters and promotional campaigns, to automated drips and lead nurturing—and everything in between—we’ll fill your contact list with qualified candidates, engage them with relevant content and nurture them down-funnel.
SMS
SMS is one of the most immediate and engaging marketing channels you can leverage. Where else can you drive a 98% open rate and 45% average response rate? SMS allows you to instantly engage an opted-in audience with concise, personalized messages on the device they always have at hand: their phone. We’ll help you integrate SMS and email into one unified cadence to reach more customers, maximize reach and affinity, deepen interest and engagement, and guide leads in the buying process towards a sale.
MARKETING AUTOMATION
Marketing automation combines customer data, software like CRMs and messaging strategy into one ultra-powerful solution. When it comes to email and SMS, automation allows you to create targeted marketing journeys for specific segments of your audience, engaging them on multiple screens with personalized messaging. It’s a highly efficient way to reach more customers and engage with them in real-time, guiding them toward conversion.
LEAD NURTURING
Email and SMS are one-to-one and direct-to-consumer, and tend to be more personal as a result. Pairing them together for nurturing purposes makes it easier to build trust and forge deeper connections with new leads as your prime them for contact with your sales team. The result is better close rates, an improved bottom line and a higher return on initial marketing investment. Click below to learn more about our Lead Nurturing capabilities.
SUBSCRIBER GROWTH
A consistent stream of new subscribers is essential for maintaining a viable prospect pool. We deploy a multichannel approach to attract and capture new subscribers at meaningful checkpoints throughout the customer experience, then leverage content and creative to engage users with well-timed, personalized messages that deepen interest, build trust and nurture prospects down-funnel.
DELIVERABILITY & COMPLIANCE
Deliverability and compliance are mandatories. We’re sticklers for privacy laws, sender requirements and security protocols across all of the major email providers and mobile carriers, including GDPR, CAN-SPAM, DKIM, SPF, TCPA and more. We handle the heavy lifting to maintain compliance and keep you out of spam folders.
CRM INTEGRATION
Customer data is the lifeblood of a sound Email / SMS strategy. Our data specialists work in all of the major Email / SMS providers and integration softwares to create seamless handoffs between your forms and marketing platforms. We manage capture points and quickly operationalize new lead streams to ensure your data is clean, accurate and current. With your CRM and ESP in lockstep, you can leverage customer data in real-time for targeted, timely messages.
DATA TRACKING & PERFORMANCE
Opens and clicks aren’t the only KPIs to follow. From email engagement to on-site heat maps and sales revenue, we track and report on the metrics that matter at every funnel stage, both in the customer journey and against your bottom line.
Scale Your Marketing With Automated Email + SMS
Marketing automation runs like clockwork—it blends user behavior, CRM data and personalized content into one scalable, always-on messaging stream. By automating your communications, you’ll keep prospects warm and your brand top of mind, while engaging users based on where they are in the buying process—all with minimal lift.
Email and SMS are powerful tools for keeping hot leads hot and re-engaging stalled prospects. A sound nurturing strategy ensures your brand is front and center for interested users at every stage of the journey, allowing you to build trust, sustain interest and close more of the leads you generate.
Nurturing your leads not only accelerates the path to purchase—it reduces the amount of prospects who fall off after initial contact. With a well-rounded nurture strategy across Email and SMS, you’ll close more of the leads you generate, improve your bottom line and maximize return on initial marketing investment.
We leverage behavioral insights, data triggers and list segmentation to target specific cohorts of your customer base with personalized messages, allowing you to forge more meaningful connections with the right audience.
Maximize reach and re-engage your audience on a personal level. We’ll devise a strategic blend of Email and SMS to build trust, increase mindshare and reinforce your competitive advantages among high-value prospects as you nurture them towards the next step.
SMS’s real-time, direct-to-screen delivery allows you to serve up highly-targeted messages right to your customers’ fingertips. And when you factor in technology like AI and predictive modeling, SMS becomes a living, breathing extension of your CRM, delivering personalized messages to the right prospects, at the right time—it’s a true game-changer.
Guide leads through the buying process and prime them for conversion. We’ll meet your sales team in the middle, helping optimize processes end-to-end using creative, data-driven email and SMS tactics.
