Services Spotlight Lead Nurturing
Turning Connections into Customers
Lead generation is essential for stocking your pipeline with qualified prospects, but prospects alone don’t move the needle for your bottom line—only sales can do that. In order to grow your business and achieve real return on your marketing investment, you need a well-rounded system for closing the leads you’ve generated. That’s what Lead Nurturing does best.
The path to purchase is different for everyone. Our multi-layered nurturing approach harnesses customer journey modeling, marketing automation, behavioral intelligence and remarketing savvy to engage leads where they are in the buying process with personalized experiences that build trust, deepen interest and prime them for your sales team.
OUR LEAD NURTURING PLAYBOOK
Lead nurturing helps accelerate the path to purchase and eliminate leaks in the funnel, resulting in a higher close rate, an improved bottom line, and a maximum return on your initial marketing investment—it’s a win-win.
Keep your prospects warm and your brand top of mind with automated nurturing tactics. Using well-timed email marketing and AI-powered SMS strategies, we’ll meet users where they are in the buying journey with messaging that’s personalized to their wants and needs—24/7, 365—so no lead gets left behind.
With access to real-time prospect data, such as browsing preferences, behavioral tendencies, previous interactions and more, we’re able to devise a winning blend of content and media placements to resonate with every prospect in your pipeline.
Nurturing requires deepening your connection with prospects after initial contact. Through a strategic mix of remarketing, community management and marketing automation tactics, we’ll serve up compelling brand experiences that reinforce your value propositions and increase mindshare and demand among new leads.
In this day and age, marketing on one platform alone isn’t enough. Our multi-channel approach unlocks a vast matrix of premium marketplaces, making it possible to reach prospects when and where it matters, and engage them with the personalized messages they need to make a confident purchase decision.
Explore Lead Nurturing Case Studies
Community management boosted engagements and increased sentiment by 33%.
Automated email nurturing closed $1MM in sales for KOHLER Walk-In Bath.
We generated a 61% Demo Issue Rate for the nation’s #1 home remodeler.
Our localized content strategy increased web sales by 34% quarter-over-quarter.
Fortify your lead nurturing efforts with solutions that drive action.
Contact Us TodayWhat our partners have to say
“We’ve been working with TriMark since 2008 and are very happy with them. Each year, I continue to add budget dollars into our paid media campaigns because they’re bringing that much back to us. Just the other day, we got a lead for 480 windows!”
TriMark has an exceptional team that is organized, thorough, forward thinking and creative. We have seen positive ROAS from both our social and digital campaigns and appreciate all they do to help us drive sales at the local level.
