Brand Overhaul, Website Strategy + Organic Strategy
A brand refresh that drove a 146% increase in leads.
For 35 years, Barefoot Lawn Care (previously Barefoot & Associates) has served the Triangle and Wilmington areas with exceptional lawn care services and an unwavering commitment to quality—two essential ingredients for their longevity. However, despite a strong reputation and unmatched experience in-market, Barefoot’s competition was starting to outpace them online. With an outdated website and an indistinct brand name, Barefoot turned to TriMark for a fresh approach.
In order to win in such a competitive footprint, Barefoot Lawn Care needed a more engaging, user-centric website that aligned with its core values and best-in-class services. Our redesign helped elevate both to deepen their customer relationships and reintroduce the brand to residential and commercial markets.
Our Solution
Through a mix of Brand Strategy, Content & SEO Optimizations and UX & Development, TriMark delivered a new website and brand transformation that elevated Barefoot Lawn Care as the true expert and quality leader in the lawn care industry.
Brand Strategy & Website Development
Our process began with in-depth client discovery and collaboration to define clear goals. Leveraging data from the existing site, we guided decisions to improve user experience and site performance. The strategic overhaul included a name change, domain transfer and additional content updates that brought their services and story to the forefront. The result was a brand-aligned, high-performing website that more effectively highlighted their lawn care expertise and engaged both new and existing customers.
Content & SEO Optimizations
SEO-driven content updates improved the site’s usability and organic performance. This included creating new location pages to better reach customers in Barefoot Lawn Care’s coverage areas, as well as updating service pages with keyword-focused content to meet search intent and educational needs.
User Experience & Development
Barefoot Lawn Care upgraded to a more modern website with a full-width layout, video headers and dynamic scrolling. By incorporating interactive elements that matched accessibility needs, user experiences improved on both desktop and mobile devices. With fully realized branding and a cohesive tone, highly engaged site visitors became the new standard.
OUR RESULTS
146% Increase in Organic Leads
156% Increase in Organic Sessions
336% Increase in Organic Visibility (Measured by Keyword Rankings)
A Look Inside Our Partnership
“I had grown to dislike our name and logo because it wasn’t a good first impression as to who we are and what we do. I was very pleased and impressed with the rebranding project from the mockups and choices to the professionalism that every person involved demonstrated. Barefoot Lawn Care has been a great representation of our core focus of what we do, and our business has averaged 20-25% growth YoY since starting with TriMark.
If you are looking for a company that employs and empowers the best people and processes that benefit your customer, your business and your potential growth, I highly recommend TriMark Digital.”
– Scott Reeder, President and CEO of Barefoot Lawn Care
